CHOCOSHO.COM
FOUNDER, CREATIVE DIRECTOR
2003–2005
After graduating from the UCLA School of Art and Architecture with a B.A.
in an individual major, the Theory and Practice of the Moving Image, I developed
and designed an online retail/wholesale fashion company. My job responsibilities
as a Founder and Creative Director of Chocosho.com included a wide range of creative
and administrative duties: public relations, graphic design, GUI, management, purchasing,
wholesale production, and distribution. Chocosho represents 55 fashion designers.
I generated press from Nylon, Lucky, Elle Girl, YM, Bust, Venus, Frankie, and Seventeen
magazines. In October 2005, I sold my half of the business to my co-founder, Efy Tal,
who continues to run Chocosho.